First impressions are important in any business, but they are especially important in the barbershop industry. Your shop's atmosphere can make or break a customer's decision to come back. In order to make sure your barbershop is putting its best foot forward, here are eight tips to make your shop more hospitable.

1. Offer complimentary water and coffee

Customers will appreciate the gesture, and it will give them something to sip on while they wait for their turn in the chair. Instead of single-use plastic water bottles (which is bad for the environment), try using point of use water dispensers filtered water from the tap. This will reduce wastefulness and show that you care about being eco-friendly.

2. Have a kids' corner

If you cater to a family-friendly crowd, set up a small play area for children - this will keep them entertained while their parents are getting their hair cut.

3. Provide free Wi-Fi

Nowadays, people expect to be able to get online wherever they go. By offering free Wi-Fi, you'll make your barbershop more appealing to customers who want to stay connected.

4. Keep the waiting area tidy and clutter-free

No one likes to sit in a messy room, so make sure your waiting area is clean and organised. This will give customers a sense of calm as they wait for their turn.

5. Make sure the chairs are comfortable

Nobody wants to get their hair cut in an uncomfortable chair, so make sure yours are plush and welcoming. This small detail can make a big difference in the overall experience of your customers.

6. Have ample lighting

Proper lighting is important for two reasons - it sets the tone of the room, and it makes it easier for barbers to do their job well. Make sure your shop is well-lit so that customers feel relaxed and at ease when they're getting their hair cut.

7. Invest in decor that reflects your brand identity

Your barbershop's decor should reflect its overall brand identity - whether that's vintage, modern, or somewhere in-between. By having cohesive branding throughout your shop, you'll create a more inviting space for customers.

8. Hang artwork from local artists on your walls

Local art adds character and makes your barbershop feel like part of the community. It's a great way to support other businesses in your area while also adding some personality to your walls.

Try some (or all) of these tips today and see what works for you

First impressions count – make sure yours is a good one, by making some slight adjustments to the overall aesthetic and atmosphere of your barbershop today.