In this modern era, videos are powerful tools that can be used by businesses to market their brands or products effectively. Every business needs a video to showcase important aspects of the brand, add a personal feel to the message and allow the audience to see the genuine nature of your brand. Moreover, a video also boosts engagement, sales, SEO, revenue, and brand awareness. Your business needs video because;

Videos are popular

Videos are used on many social platforms. 92% of the smartphone video audience shares videos, according to HubSpot. This shows how they dominate these platforms. Moreover, YouTube has 4 million views every single day, showing that videos are very popular and your business should start creating videos.

Videos are very versatile

High-quality company videos can be used on many platforms. For instance, a video that is sent in an email boosts the click-through rate by 96%. Great brand videos can be used in newsletters and sales pitches as well.

It will increase the trust and relatability

A video helps potential customers to relate and identify with your business. Business videos allow the target audience to see the face, voice, and message of the brand. People like buying goods and services from people and if they see your business video, it will increase the chances of them buying from you. To get professional video creation services, check out https://skylakemedia.com.au/.

Increase customer reach

Video is highly shared content on social media. If you create a great business video that resonates with the target audience and is relevant, they will share it with others. This will boost your brand’s visibility and give your business the opportunity to engage with prospective customers. This is a great organic way of targeting customers and will help your business reach the target audience if the message is effective.

Communicates more in less time

A video that is 30 seconds can communicate more information about the brand than any other means of communication. Your business video will communicate more information within a short time because the brain processes video 60, 000 times faster than written communication. It is very easy for your target audience to be completely immersed in your message because it is more passive than trying to read texts. Videos also convey the emotions and tone of the business message, which is nearly impossible to match in written text.

It boosts SEO

Google shows the most relevant information. It achieves this by filtering the less relevant information and putting it farther away from the user’s search results. Google also owns YouTube, which is the world’s second-largest search engine. Therefore, google algorithms highly favour video over text-based information. To boost your SEO, just add tags, keywords, and video transcripts to your video.