SEO is revolutionising the world of digital marketing as it opens up several opportunities for you to reach your customers better. An excellent website design is significant to any business trying to find success online, but if a website doesn’t have a possibility of rankings in the SERPs, very few people may ever get to see the website. To prevent having a website that is not search engine friendly, you will have to consider some basic SEO Guide, SEO friendly web designs and good content development practices.

Given the popularity of SEO, web design has become more critical than ever. Having a good and strategic web design will significantly affect your SEO because it will have an impact on the number of visitors on your site, which in turn will affect your search rank. You have to make sure your website is not only well-designed and optimised for users but also uses SEO techniques to improve organic traffic. SEO and web design thus go hand-in-hand, and with one component missing, you will not be able to maximise your gains.

SEO knowledge and skills are a big trait in the web designing and web development world. Mainly because this environment is highly connected to the marketing realm, which is often the primary differentiator between popular websites and no-name websites. Take our SEO tips into considerations and take your web design skills to the next level.

Here are 10 great SEO tips that can lead you to a more search engine friendly web design without giving up on your creativity.

User friendly Web design

Having a user-friendly web design is crucial to ensure that search users can easily browse through your webpage and understand your content. Even with a high search rank or a rich snippet on the SERP, you need to make sure your web design is attractive enough for users to feel excited and want to keep visiting your webpage in the future.

There are several characteristics to a user-friendly website, all of which will help you find an advantage and edge over your competitors on the Internet. Improving your web design and the user experience can increase your clickthrough rate (CTR) significantly and boost organic traffic.

SEO-Friendly URL

Keep the URL of your site simple and relevant. Avoid choosing very long URLs, numbers, and uppercase letters since these will make it more difficult for users to find your website. Similarly, use https version, so it is much secure than http version. If you intend to separate words from each other, use a hyphen in between the words. Similarly, make sure the URL has keywords that are related to your business to give users an idea of your business. An SEO-friendly URL will also help Google recognise the nature of your site to ensure that it reaches the proper audience that you intend to target.

Improve Your Keyword Optimisation Skills

Keywords are one of the central aspects of SEO, so researching and choosing the best keywords for your page will help boost your site’s traffic. Keyword optimisation is one of the first things you do when implementing SEO, so you need to make sure you select the right target keywords, or all your other efforts may be a waste of time.

One of the things you can do is conduct a keyword audit using online tools. Doing this will help you see if your website has any broken links or defective webpages, and whether it is usable on mobile since mobile keywords tend to be different. At the same time, you can also use keyword research tools to stay updated with keyword trends, which will help you come up with new keywords to add to your list.

Responsive Web Design

In SEO terms, a responsive website means that the resolution, image size, and other features of your webpage must automatically “respond” to or adjust to users if they switch from desktop to mobile or vice versa. Achieving this will require extensive knowledge of design and user experience..

To make your web design more responsive, start by assessing your layout. Media queries, proper typography, and modifications in your CSS design can all contribute to a more responsive site. When working on your web design, always remember to ensure that your site’s format will work properly on both desktop and mobile.

Quick Navigation

Navigating your website must be comfortable and smooth on the part of the users, so they are encouraged to keep coming back, especially if you have quality content. Place a navigation bar at the top or left side of your webpage, so users can quickly move from one part of your site to another. Similarly, make sure the links in your navigation pane are relevant and catered to the users’ needs.

Be Careful with JavaScript

While JavaScript is one of the most common languages used in web design, you have to be careful not to use it too much, especially not on your entire website. Using too much JavaScript can cause site errors and crawling issues, and may also be incompatible with mobile interfaces. If you intend to make your web design more responsive and optimise your website to make it mobile-friendly, then it will be best to avoid filling your whole site with JavaScript.

Emphasise the Importance of Consistent Content

Content is crucial to SEO since it will help maintain and boost your organic traffic. Apart from being at the top ranks of SERPs and having a smooth website interface, you need to make sure your content is worth reading, so users have a reason to keep coming back. Similar to your keywords, you have to continuously add content to your site and ensure that it is consistent, so users feel that they are getting their time’s worth whenever they browse through your website.

While other SEO tips may help you attract more users to your website, good-quality content will help you improve your brand image. By consistently delivering valuable and fresh content to search users, you can build your reputation and get users to be excited about your business and site.

Loading Speed is Key

As you work on optimising your website for different devices, you should also factor in its loading speed, as this has a significant impact on the user experience. Users are less likely to go back to your site if they experience loading issues or major lags while browsing it. Google has also included speed as a ranking factor for mobile searches, making it so important that your pages load quickly.

In terms of web design, there are various ways in which you can improve your loading speed. Try to look at your current site and see if you are using too much JavaScript or too many images as these two can quickly slow down your page load time. With methods like image compression or a credible hosting website, you may be able to improve on this issue.

Optimise for Mobile

While the Internet can be accessed on any electronic device, it is no doubt that the majority of people use their mobile phones to surf the net. As such, you have to make sure your website is mobile-friendly, which means it is easy to navigate, loads quickly, and is formatted correctly, even on the phone browser. Given how convenient it is to search with a phone, it is likely that users will keep coming back to visit your site if you optimise it well for the mobile.

In 2015, Google had included mobile-friendliness as a ranking factor after recognising the growing number of mobile users. This change was made to ensure that mobile users get good-quality and relevant content in their SERPs, thereby making mobile optimisation crucial to your SEO strategy.

Social Media Integration

Social media is another huge platform that has taken the Internet by storm, making it an excellent way of boosting your SEO. If you have had your business for some time now, then the chances are that you already have social media accounts for it. What you may have overlooked, however, is adding links to your accounts on your website.

There are several reasons why social media integration can make a big difference to your SEO. The core benefit, however, is that you get to stay in touch with your site visitors and potentially convert them into paying customers. It can also increase your account’s followers, which can serve as a form of networking that can attract more site visitors.

As SEO continues to evolve, you must continuously monitor your strategy and look out for areas of improvement. The smallest changes in your web design, in particular, can make the most significant difference in the number of users that visit your website and convert to customers. The growing competitiveness of the Internet thus calls for the importance of finding an edge to make your webpage stand out for users.

With all other strategies that is implemented, continuous monitoring is a must. See to it that your strategy is giving you the results that you want, and if it is not, then it may be time to adopt some changes or add new things.