Fashion sense and corporate identity can mix.

OH&S requirements dictate that employees wear appropriate safety attire in most industries so that accident statistics are minimised but "practical" does not necessarily mean drab.

While work wear selection criteria must take into account the needs of the occupation, there is a large and financially rewarding opportunity that is often missed. Work wear can be customised to provide a corporate style or feel so that people wearing work clothing and the people interacting with them, can instantly identify each other. It is not prohibitively expensive to buy customised safety clothing or work attire that reflects a corporate colour scheme ( Think ANZ Bank Blue ). Rather than just buying generic clothing, stylists can buy customised clothing to add logos and or name tags to the products. A business probably has to supply clothing to staff or pay for it anyway, so why not gain a competitive advantage with branded work wear?

When business leaders take the time to source customised attire with a quality clothing brand, their work attire becomes advertising material and at the same time, uniforms become team building assets. Check out the colour, style and branded clothing range at nnt customised.

Many occupations including hospitality, health care and retail are moving from traditional business suit clothing choices to branded work wear. Real estate agents and car dealer staff are now regularly seen wearing more casual attire that bears the brands of the business or the products that they sell, so that they can better relate to each other and customers.

Customers, or perhaps more importantly, potential customers have ample online resources to conduct pre purchase reconnaissance and they pick out the business that best offers the ability to fulfil their desires long before they put a foot in the door or make a "Buy Now" decision online. An example would be a family looking at furniture removalists. They visit websites to get a "feel" for the business before making a call to seek a quotation. If they like what they see, they will make a call. If they don't, they click away and the sales opportunity for the removalist that did not make a good first impression is lost forever. If you have to move to a new location and need interstate removalists can assist.

The removal business that wins the job will probably have a responsive and informative web site with pictures of modern trucks, a tidy clean office and staff wearing smart modern uniforms that look good. That extends from managers, to office staff and to the workers who actually pick up and are trusted with a family's possessions. Appearance counts and the chances of doing business as opposed to being rejected, are enhanced by a lot of little aspects that form an impression in the mind of people making choices.

While clothing and personal appearance may seem trivial, they are actually a very important component of the business marketing matrix.